Aarhus Municipality - StartUp Generator


Services delivered

Who are they?

Aarhus Municipality’s local business service Startup Aarhus, works to strengthen business development and increase employment in the municipality.

What did they need?

Startup Aarhus needed an entrepreneurship program, to help new entrepreneurs to structure their business and give the entrepreneurs the opportunity to network with both new and experienced entrepreneurs. They also wanted the entrepreneurs to go through a screening process, to ensure a certain level in the program.


Lean Business provided webinars and a specially developed entrepreneurship program, named StartUp Generator, to fit the needs of Startup Aarhus. Lean Business also managed the recruitment process, including marketing activities and administering applications.

The webinars prepared the participants for the program, by giving them access to the Lean Business Platform, and training them in the basic functions of structuring a business idea. The program consisted of three workshops, which focused on different steps in business development for new businesses. An experienced business developer facilitated the workshop, which each included presentations, individual work, feedback, pitch training and talks from successful entrepreneurs.

What do our clients say?

Want to know what we can do for you?

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We also offer a free 10 minute online introduction to our platform – just write “online introduction” in the comment section in the form, and we will get back to you.